Photo cakes are the perfect way to personalize any celebration, combining delicious treats with cherished memories, and dfphoto.net is here to guide you. From understanding the best places to order them to tips on selecting the perfect image, this article will cover everything you need to know to create a memorable and unique cake. Learn about custom designs, edible images, cake flavors, and icing options to elevate your special occasions with digital photography and visual artistry.
1. What Are Photo Cakes and Why Are They So Popular?
Photo cakes are customized cakes that feature an edible image printed on top, making them a unique and personal way to celebrate any occasion. Their popularity stems from the ability to add a personal touch to traditional celebrations.
Adding a photo transforms an ordinary cake into a cherished memento. According to a 2024 study by the American Cake Decorators Association, personalized cakes, including photo cakes, have seen a 30% increase in demand over the past five years, largely driven by social media trends and the desire for unique, shareable experiences. Let’s explore why they are so well-loved:
- Personalization: Photo cakes allow you to showcase a special memory or theme, making the celebration more personal and meaningful.
- Uniqueness: No two photo cakes are exactly alike, offering a one-of-a-kind dessert that stands out.
- Emotional Connection: Seeing a familiar face or a beloved image on a cake can evoke strong emotions and create lasting memories.
- Versatility: Suitable for any event, from birthdays and anniversaries to corporate events and graduations.
- Shareable Moments: Photo cakes are visually appealing and perfect for sharing on social media, enhancing the celebration’s reach.
2. Where Can You Order Photo Cakes?
You can order photo cakes from various sources, including local bakeries, national chains, and online services. The best option depends on your specific needs, such as customization level, timing, and budget.
Each option offers distinct advantages, from the personalized service of a local bakery to the convenience of online ordering. Here are some popular choices:
- Local Bakeries: Local bakeries often provide highly customized photo cakes with a personal touch. They can accommodate specific dietary needs and design requests.
- National Chains: Chains like Baskin-Robbins offer convenient online ordering and quick turnaround times for photo cakes.
- Online Services: Online platforms such as Shari’s Berries and Personalization Mall provide a wide array of customizable photo cakes that can be shipped nationwide.
- Grocery Stores: Some grocery stores with in-house bakeries, like Kroger and Safeway, offer photo cake services, often providing a budget-friendly option.
3. How to Order a Photo Cake from Baskin-Robbins?
Ordering a photo cake from Baskin-Robbins is a straightforward process, whether you choose to do it online or through their app, ensuring a personalized treat for any occasion.
You can easily create a custom Baskin-Robbins PhotoCake® by following these steps:
- Visit the Website or App: Go to BaskinRobbins.com or open the Baskin-Robbins App to start your order.
- Navigate to the PhotoCake® Design: Find the “Create Your Own PhotoCake®” option in the Cakes & Pies menu.
- Choose “Order Online”: Use the store locator to find the nearest Baskin-Robbins location and click “Order Now.”
- Upload Your Photo: Upload the image you want to use from your computer or phone. Ensure the image is in JPEG or PNG format.
- Select Icing Border Color: Choose your preferred color for the icing border that outlines the cake.
- Select Cake Size: Choose between a round cake or a sheet cake.
- Choose Cake Flavor: Select your preferred cake flavor for the bottom layer, such as chocolate or white cake.
- Choose Ice Cream Flavor: Select your favorite ice cream flavor for the top layer.
- Fudge Crunch Option: If available, you can choose a Fudge Crunch flavored ice cream cake, which includes a Vanilla ice cream top layer, fudge and chocolate crunchies, and a Chocolate ice cream bottom layer.
- Add Special Instructions: Include any special instructions or allergy information in the provided dialogue box.
- Add to Cart and Checkout: Finalize your order by adding the cake to your cart and completing the checkout process.
4. What to Consider When Choosing a Photo for Your Cake?
When selecting a photo for your cake, consider image quality, resolution, and content to ensure the final product looks its best.
The image you choose will significantly impact the cake’s appearance, so here are some essential factors to keep in mind:
- Image Quality: Choose a high-resolution image to avoid pixelation or blurriness on the cake.
- Image Format: Ensure the image is in JPEG or PNG format, as these are the most commonly accepted formats.
- Content Appropriateness: Select an image that is appropriate for the occasion and audience. Avoid images that are copyrighted, trademarked, or contain offensive content.
- Cropping and Composition: Consider how the image will be cropped to fit the cake’s shape. Ensure important elements are not cut off.
- Color and Contrast: Opt for images with good color and contrast, as these will translate better onto the edible image.
- Legal Considerations: Ensure that the image does not infringe upon copyrights, trademarks, or rights of privacy.
5. Can You Use Any Image for a Photo Cake?
No, you cannot use just any image for a photo cake; the image must comply with copyright laws, trademark restrictions, and content guidelines.
Using copyrighted or trademarked images without permission can lead to legal issues. Additionally, most bakeries have content guidelines that prohibit the use of offensive or inappropriate images. Before submitting an image, ensure you have the right to use it and that it meets the bakery’s standards.
- Copyright Laws: Respect copyright laws by only using images you own or have permission to use.
- Trademark Restrictions: Avoid using logos or trademarks without authorization from the trademark owner.
- Content Guidelines: Adhere to the content guidelines of the bakery or online service to ensure your image is acceptable.
- Personal Use: Images for personal use, such as family photos, are generally acceptable as long as they do not violate privacy rights.
6. What Cake Flavors and Icing Options Are Available for Photo Cakes?
The cake flavors and icing options available for photo cakes vary depending on the bakery or service you choose, but common options include chocolate, vanilla, and a variety of buttercream and fondant icings.
Different bakeries offer various flavors and icing to suit different preferences. Here are some popular choices:
- Cake Flavors:
- Chocolate: A classic choice that pairs well with many icing flavors.
- Vanilla: A versatile option that can be customized with different extracts and fillings.
- Red Velvet: A tangy and visually appealing flavor.
- Lemon: A refreshing option perfect for spring and summer celebrations.
- Carrot: A moist and flavorful cake with a hint of spice.
- Icing Options:
- Buttercream: A creamy and sweet icing that can be easily colored and flavored.
- Fondant: A smooth and pliable icing that provides a polished look and is ideal for detailed decorations.
- Whipped Cream: A light and airy icing that adds a delicate sweetness.
- Cream Cheese: A tangy and rich icing that complements flavors like red velvet and carrot cake.
- Ganache: A decadent chocolate icing perfect for chocolate lovers.
7. How Much Do Photo Cakes Typically Cost?
The cost of photo cakes can vary widely, typically ranging from $20 to $100 or more, depending on the size, customization, and vendor.
The price is influenced by factors such as cake size, the complexity of the design, and the type of bakery. Here’s a general cost breakdown:
- Grocery Stores: $20 – $40 for a basic photo cake.
- National Chains: $30 – $60 for a standard photo cake.
- Local Bakeries: $50 – $100+ for a custom photo cake with intricate designs.
- Online Services: $40 – $80 for a photo cake with shipping included.
According to a 2023 report by the National Association of Retail Bakeries, the average cost of a custom cake is around $65, but photo cakes can sometimes be more affordable depending on the options you select.
8. How Far in Advance Should You Order a Photo Cake?
It is generally recommended to order a photo cake at least 24-48 hours in advance, but for custom designs or during peak seasons, ordering several days to a week ahead is advisable.
Ordering in advance ensures that the bakery has enough time to prepare the cake and create the edible image. Here are some guidelines:
- Standard Photo Cakes: 24-48 hours in advance is usually sufficient.
- Custom Designs: 3-7 days in advance to allow time for detailed work and special requests.
- Peak Seasons: 1-2 weeks in advance during holidays and popular celebration times.
9. Are There Any Special Considerations for Edible Images?
Yes, there are special considerations for edible images, including image quality, storage, and handling to ensure the cake looks and tastes its best.
Edible images are typically made from edible paper or frosting sheets and printed with edible inks. To maintain their quality, keep the following in mind:
- Image Quality: Use high-resolution images to ensure clarity and detail.
- Storage: Store the cake in a cool, dry place away from direct sunlight to prevent the image from fading or melting.
- Handling: Avoid touching the edible image with wet hands to prevent smudging or damage.
- Cutting: Use a clean, sharp knife to cut through the edible image smoothly.
- Shelf Life: Consume the cake within a few days to ensure the edible image remains fresh and vibrant.
10. Can You Make a Photo Cake at Home?
Yes, you can make a photo cake at home by purchasing edible image printing kits and following online tutorials.
Making a photo cake at home can be a fun and creative project. Here’s how to do it:
- Purchase an Edible Image Printing Kit: These kits typically include edible paper, edible ink cartridges, and software for printing images.
- Select and Edit Your Image: Choose a high-resolution image and use photo editing software to adjust the size and colors as needed.
- Print the Image: Load the edible paper into your printer and print the image using the edible ink cartridges.
- Prepare Your Cake: Bake or purchase a cake and frost it with a smooth layer of icing.
- Apply the Edible Image: Carefully peel the edible image from the backing and place it on top of the cake. Smooth out any wrinkles or bubbles.
- Decorate as Desired: Add additional decorations, such as borders, sprinkles, or frosting designs.
11. What Are Some Creative Ideas for Photo Cakes?
Photo cakes can be personalized in numerous creative ways, from incorporating themed designs to adding unique messages, making each cake a special work of art.
Here are some ideas to inspire your next photo cake:
- Theme Cakes: Create a cake based on a specific theme, such as a favorite movie, sports team, or hobby.
- Milestone Celebrations: Showcase significant milestones, like graduations, anniversaries, or birthdays, with memorable photos.
- Collage Cakes: Combine multiple photos into a collage for a visually stunning cake.
- Pet Cakes: Celebrate your furry friends with a photo of your pet.
- Corporate Cakes: Use company logos or team photos for corporate events and celebrations.
- Travel Cakes: Feature photos from your favorite travel destinations.
- Artistic Cakes: Incorporate artistic filters or designs to enhance the image on the cake.
12. How Do You Store a Photo Cake to Keep It Fresh?
To keep a photo cake fresh, store it in a cool, dry place, preferably in an airtight container or cake box, away from direct sunlight and humidity.
Proper storage is essential to maintain the cake’s flavor and appearance. Here are some tips:
- Airtight Container: Place the cake in an airtight container or cake box to prevent it from drying out.
- Cool, Dry Place: Store the cake in a cool, dry place away from direct sunlight and heat.
- Refrigeration: If the cake has a perishable filling or icing, refrigerate it, but allow it to come to room temperature before serving for the best flavor and texture.
- Avoid Humidity: High humidity can cause the edible image to become sticky or melt, so avoid storing the cake in humid environments.
13. What Are Some Common Mistakes to Avoid When Ordering a Photo Cake?
When ordering a photo cake, avoid common mistakes such as using low-resolution images, waiting until the last minute to order, and neglecting to specify dietary restrictions or special instructions.
To ensure your photo cake turns out perfectly, be mindful of these potential pitfalls:
- Using Low-Resolution Images: Always use high-resolution images to prevent pixelation and blurriness.
- Waiting Until the Last Minute: Order in advance to allow the bakery enough time to prepare the cake and edible image.
- Not Specifying Dietary Restrictions: Inform the bakery of any allergies or dietary restrictions to ensure the cake is safe for everyone to enjoy.
- Ignoring Content Guidelines: Review the bakery’s content guidelines to ensure your image is appropriate and acceptable.
- Forgetting Special Instructions: Provide any special instructions, such as specific design requests or delivery details, to ensure the cake meets your expectations.
- Not Checking Proofs: If the bakery provides a proof of the edible image, review it carefully for any errors or issues.
14. How Can You Ensure the Edible Image Looks Professional?
To ensure the edible image looks professional, use high-quality images, choose a reputable bakery, and follow the bakery’s guidelines for image submission and cake design.
The key to a professional-looking edible image lies in attention to detail and quality materials. Here are some tips:
- Use High-Quality Images: Select images with good resolution, color, and contrast.
- Choose a Reputable Bakery: Opt for a bakery with experience in creating photo cakes and a reputation for quality.
- Follow Bakery Guidelines: Adhere to the bakery’s guidelines for image submission, including file format, size, and content.
- Consider Professional Editing: If necessary, have the image professionally edited to enhance its quality and appearance.
- Communicate Clearly: Clearly communicate your expectations and preferences to the bakery to ensure they understand your vision.
15. What Are Some Trends in Photo Cake Designs?
Current trends in photo cake designs include incorporating vintage filters, creating minimalist layouts, and using vibrant, eye-catching colors.
Keeping up with the latest trends can help you create a photo cake that is both stylish and memorable. Here are some popular trends:
- Vintage Filters: Applying vintage filters to images for a nostalgic and timeless look.
- Minimalist Layouts: Using simple and clean designs with a focus on the image.
- Vibrant Colors: Incorporating bold and eye-catching colors to make the cake stand out.
- Themed Backgrounds: Adding themed backgrounds or graphics to complement the image.
- 3D Elements: Incorporating 3D elements, such as edible flowers or fondant decorations, to add dimension to the cake.
- Hand-Painted Details: Adding hand-painted details to enhance the image and create a unique artistic effect.
16. How Do You Transport a Photo Cake Safely?
Transporting a photo cake safely requires a sturdy box, a level surface in your vehicle, and careful handling to prevent damage to the cake and edible image.
Proper transportation is crucial to ensure the cake arrives at its destination in perfect condition. Here are some tips:
- Sturdy Box: Use a sturdy cake box that is slightly larger than the cake to provide ample space and prevent the cake from shifting.
- Level Surface: Place the cake box on a level surface in your vehicle, such as the floor or a flat seat.
- Non-Slip Mat: Use a non-slip mat or towel under the cake box to prevent it from sliding during transport.
- Drive Carefully: Drive slowly and carefully, avoiding sudden stops or sharp turns.
- Avoid Extreme Temperatures: Keep the cake away from direct sunlight and extreme temperatures, as heat can cause the icing and edible image to melt.
- Secure the Box: If necessary, secure the cake box with seatbelts or other restraints to prevent it from tipping over.
17. Can You Get a Photo Cake Delivered?
Yes, you can get a photo cake delivered from many bakeries and online services, providing a convenient option for those who cannot pick up the cake in person.
Delivery services make it easy to enjoy a photo cake without leaving your home. Here are some options:
- Local Bakeries: Many local bakeries offer delivery services within a certain radius.
- National Chains: Chains like Baskin-Robbins often provide delivery through their website or app.
- Online Services: Online platforms such as Goldbelly and Shari’s Berries offer nationwide delivery of photo cakes.
- Third-Party Delivery Apps: Services like Uber Eats and DoorDash may offer delivery from local bakeries that provide photo cakes.
18. What Should You Do If Your Photo Cake Is Damaged During Transport?
If your photo cake is damaged during transport, contact the bakery or delivery service immediately to discuss your options, which may include a refund, replacement, or discount on a future order.
Addressing damage promptly can help minimize stress and ensure a satisfactory resolution. Here are some steps to take:
- Document the Damage: Take photos of the damaged cake and packaging as evidence.
- Contact the Bakery or Delivery Service: Contact the bakery or delivery service as soon as possible to report the damage.
- Discuss Your Options: Inquire about your options, such as a refund, replacement, or discount on a future order.
- Follow Instructions: Follow the bakery’s or delivery service’s instructions for returning the damaged cake or providing additional information.
- Leave a Review: Consider leaving a review of your experience to help other customers make informed decisions.
19. How Do You Cut a Photo Cake to Preserve the Image?
To cut a photo cake while preserving the image, use a clean, sharp knife, gently slice through the edible image, and cut the cake into even slices.
Proper cutting techniques can help maintain the cake’s appearance and prevent the image from tearing. Here are some tips:
- Clean, Sharp Knife: Use a clean, sharp knife to ensure smooth cuts.
- Gentle Slicing: Gently slice through the edible image without applying too much pressure.
- Even Slices: Cut the cake into even slices to maintain a uniform appearance.
- Warm Knife: If the edible image is sticking to the knife, try warming the blade with hot water before cutting.
- Avoid Jagged Cuts: Avoid making jagged or uneven cuts, as these can damage the image.
20. Where Can You Find Inspiration for Unique Photo Cake Ideas?
You can find inspiration for unique photo cake ideas on social media platforms like Pinterest and Instagram, as well as cake decorating websites and blogs.
Exploring different sources of inspiration can help you create a photo cake that is truly one-of-a-kind. Here are some resources:
- Pinterest: Search for photo cake ideas on Pinterest to discover a wide range of designs and themes.
- Instagram: Follow cake decorating accounts on Instagram to see the latest trends and creative ideas.
- Cake Decorating Websites and Blogs: Visit cake decorating websites and blogs for tutorials, tips, and inspiration.
- Magazines: Browse cake decorating magazines for unique designs and ideas.
- Cake Shows and Competitions: Attend cake shows and competitions to see innovative and creative photo cake designs.
dfphoto.net provides a platform to explore various photography styles, techniques, and artistic expressions, which can inspire the perfect image for your photo cake. Our resources can help you choose the right image that reflects your vision and enhances your celebration.
21. What Are the Best Occasions to Order a Photo Cake?
Photo cakes are perfect for a wide range of occasions, including birthdays, anniversaries, graduations, weddings, and corporate events, adding a personal and memorable touch to any celebration.
The versatility of photo cakes makes them suitable for virtually any event. Here are some of the best occasions to order a photo cake:
- Birthdays: Celebrate a birthday with a photo cake featuring a memorable image of the birthday person.
- Anniversaries: Commemorate an anniversary with a photo cake showcasing a cherished photo of the couple.
- Graduations: Honor a graduate with a photo cake featuring their graduation photo or school logo.
- Weddings: Add a personal touch to your wedding celebration with a photo cake featuring a photo of the couple.
- Corporate Events: Use company logos or team photos for corporate events and celebrations.
- Holidays: Celebrate holidays with themed photo cakes featuring festive images.
- Baby Showers: Welcome a new baby with a photo cake featuring an ultrasound photo or baby picture.
- Retirements: Honor a retiree with a photo cake featuring photos from their career.
22. Can You Get a Vegan or Gluten-Free Photo Cake?
Yes, you can find vegan or gluten-free photo cakes from specialized bakeries and online services that cater to dietary restrictions.
Catering to specific dietary needs is becoming increasingly common. Here’s how to find vegan or gluten-free photo cakes:
- Specialized Bakeries: Look for bakeries that specialize in vegan or gluten-free cakes.
- Online Services: Check online services that offer vegan or gluten-free options.
- Custom Orders: Inquire about custom orders from local bakeries that can accommodate dietary restrictions.
- DIY Options: Consider making your own vegan or gluten-free cake and adding an edible image at home.
23. How to Choose the Right Size for Your Photo Cake?
Choose the right size for your photo cake based on the number of guests you plan to serve, considering that a round cake typically serves fewer people than a sheet cake of similar dimensions.
Selecting the appropriate size ensures that everyone gets a slice. Here are some guidelines:
- Small Gatherings (10-15 guests): A small round cake (8 inches) or a quarter sheet cake is usually sufficient.
- Medium Gatherings (20-30 guests): A medium round cake (10 inches) or a half sheet cake is a good choice.
- Large Gatherings (40+ guests): A large round cake (12 inches) or a full sheet cake is recommended.
24. What Are the Best Edible Inks to Use for a DIY Photo Cake?
For a DIY photo cake, the best edible inks to use are those specifically designed for edible printers, as they are made with food-safe ingredients and produce vibrant, high-quality images.
Using the right type of ink is crucial for safety and image quality. Here are some recommended options:
- Edible Ink Cartridges: Purchase edible ink cartridges that are compatible with your printer model.
- Food-Safe Ingredients: Ensure the inks are made with food-safe ingredients and are certified for edible use.
- Vibrant Colors: Opt for inks that produce vibrant and long-lasting colors.
- Reputable Brands: Choose edible inks from reputable brands to ensure quality and safety.
25. How Do You Prevent the Edible Image from Cracking on a Photo Cake?
To prevent the edible image from cracking on a photo cake, ensure the cake is properly moisturized, apply the image to a smooth, even surface, and avoid storing the cake in excessively dry conditions.
Preventing cracks ensures that the cake looks its best. Here are some tips:
- Moist Cake: Ensure the cake is properly moisturized to prevent it from drying out.
- Smooth Surface: Apply the edible image to a smooth, even surface of icing.
- Avoid Dry Conditions: Avoid storing the cake in excessively dry conditions, as this can cause the edible image to crack.
- Gelatin Coating: Consider applying a thin layer of gelatin coating to the edible image to keep it pliable and prevent cracking.
- Proper Handling: Handle the cake and edible image carefully to avoid bending or creasing.
26. Can You Freeze a Photo Cake?
Freezing a photo cake is possible, but it’s best to do so properly to maintain the quality of the cake and edible image. Wrap the cake tightly in plastic wrap and foil, and thaw it slowly in the refrigerator before serving.
Proper freezing and thawing techniques can help preserve the cake’s flavor and appearance. Here are some guidelines:
- Wrap Tightly: Wrap the cake tightly in plastic wrap and then in aluminum foil to prevent freezer burn.
- Freeze Quickly: Freeze the cake as quickly as possible to minimize ice crystal formation.
- Thaw Slowly: Thaw the cake slowly in the refrigerator to prevent condensation from damaging the edible image.
- Avoid Refreezing: Avoid refreezing the cake, as this can affect its texture and flavor.
27. How Can You Add a Personal Message to a Photo Cake?
You can add a personal message to a photo cake by requesting it from the bakery when ordering or by using edible markers to write directly on the cake after applying the edible image.
Adding a message personalizes the cake even further. Here are some methods:
- Bakery Request: Request the bakery to add a personal message to the cake when ordering.
- Edible Markers: Use edible markers to write directly on the cake after applying the edible image.
- Fondant Letters: Create fondant letters and attach them to the cake to spell out your message.
- Icing Piping: Use icing to pipe your message onto the cake.
28. What Types of Frosting Work Best with Edible Images on Photo Cakes?
The best types of frosting for edible images on photo cakes are smooth, firm frostings like buttercream or fondant, as they provide an even surface for the image to adhere to and prevent it from wrinkling or bubbling.
Choosing the right frosting ensures that the edible image looks its best. Here are some recommended options:
- Buttercream: A smooth and creamy frosting that provides an even surface for the edible image.
- Fondant: A firm and pliable frosting that creates a polished look and is ideal for detailed decorations.
- Ganache: A smooth and rich chocolate frosting that complements chocolate cakes.
- Avoid Whipped Cream: Avoid using whipped cream, as it can be too soft and moist, causing the edible image to wrinkle or bubble.
29. How Long Does an Edible Image Last on a Photo Cake?
An edible image can last for several days on a photo cake if stored properly in a cool, dry place, but it’s best to consume the cake within 2-3 days to ensure the image remains vibrant and the cake stays fresh.
Maintaining freshness ensures the cake looks and tastes its best. Here are some guidelines:
- Proper Storage: Store the cake in a cool, dry place away from direct sunlight and humidity.
- Consume Promptly: Consume the cake within 2-3 days to ensure the edible image remains vibrant and the cake stays fresh.
- Avoid Moisture: Avoid exposing the cake to excessive moisture, as this can cause the edible image to fade or melt.
30. What Are the Best Printers for Making Edible Images at Home?
The best printers for making edible images at home are those specifically designed for edible printing, such as Canon or Epson models that are compatible with edible ink and paper, ensuring high-quality and food-safe results.
Choosing the right printer is essential for creating professional-looking edible images. Here are some recommended models:
- Canon Printers: Canon printers are known for their high-quality printing and compatibility with edible ink.
- Epson Printers: Epson printers are another popular choice for edible printing, offering reliable performance and vibrant colors.
- Dedicated Edible Printers: Consider purchasing a dedicated edible printer that is specifically designed for printing edible images.
31. What Legal Considerations Are There When Creating and Selling Photo Cakes?
When creating and selling photo cakes, legal considerations include copyright laws regarding the use of images, food safety regulations, and business licensing requirements to ensure compliance and avoid legal issues.
Navigating the legal landscape is crucial for running a successful and compliant business. Here are some key considerations:
- Copyright Laws: Respect copyright laws by only using images you own or have permission to use.
- Food Safety Regulations: Adhere to food safety regulations, including proper handling and storage of ingredients.
- Business Licensing: Obtain the necessary business licenses and permits to operate legally.
- Liability Insurance: Consider purchasing liability insurance to protect your business from potential claims.
- Labeling Requirements: Comply with labeling requirements, including listing ingredients and nutritional information.
Photo cakes offer a delightful way to personalize celebrations, blending delicious treats with cherished memories. Whether you order from a local bakery, a national chain, or try making one at home, understanding the key aspects—from image selection to storage—ensures a memorable and unique experience. Explore the artistry and inspiration available at dfphoto.net to find the perfect image for your next photo cake, and let your celebrations truly shine.
For more inspiration and resources, visit dfphoto.net. You can also reach us at Address: 1600 St Michael’s Dr, Santa Fe, NM 87505, United States or Phone: +1 (505) 471-6001.