Want to significantly boost your Facebook engagement? An often-underutilized tactic involves leveraging Facebook’s photo album feature. MTV Roadies, a Pagelever customer, discovered a powerful method to amplify their photo clicks by an impressive 1290% simply by changing how they posted photos. Let’s dive into how you can replicate their success and learn how to post multiple photos on Facebook effectively.
Unlock 1290% More Clicks: The Magic of Facebook Photo Albums
The secret? Instead of posting single photos, group your visuals into albums. When you upload a single image to Facebook, it appears as just that – a single thumbnail in users’ news feeds. However, when you post multiple photos together, Facebook smartly compiles them into a photo album. This album displays a larger main image accompanied by thumbnails of the first three photos beneath it.
This album format sparks curiosity. Users are naturally inclined to click to explore the rest of the images within the album, leading to a dramatic increase in clicks. The data from MTV Roadies speaks volumes: photo album posts received 12.9 times more clicks than single photo posts.
This click surge isn’t just about vanity metrics; it directly impacts your reach. Facebook’s algorithm, EdgeRank (now evolved but principles remain), favors content that generates engagement. As album posts garnered more clicks, EdgeRank propelled these posts to a wider audience within the MTV Roadies fan base, effectively making the albums go viral organically. In fact, using photo albums instead of single photos boosted their Facebook reach by 5.1 times. This highlights a crucial takeaway: clicks are a significant factor in determining how often Facebook showcases your content to your followers.
How to Post Multiple Photos: A Quick Guide
Ready to implement this strategy? Here’s how to post multiple photos on Facebook as an album:
- Start a New Post: On your Facebook Page, begin creating a new post as you normally would.
- Select “Photo/Video”: Click on the “Photo/Video” option to upload your images.
- Choose Multiple Photos: Select all the photos you want to include in your album from your computer or device.
- Facebook Creates Album Automatically: Facebook will automatically recognize that you’ve selected multiple images and group them into a photo album format.
- Add Engaging Description: Write a compelling description for your album post to further entice clicks and engagement.
- Post and Watch Engagement Grow: Hit “Post” and observe the increased interaction with your photo content.
By simply bundling your photos into albums, as demonstrated by MTV Roadies’ successful case study measured using Pagelever’s Custom Post Tagging feature, you can unlock a significant boost in Facebook engagement and reach. Start using photo albums today and see the difference for yourself.
