Want to make your LinkedIn posts more engaging? Adding multiple photos is a simple yet powerful way to enhance your content and capture your audience’s attention. Visuals provide context, depth, and appeal, making your message stand out whether you’re sharing industry insights, telling a compelling story, or showcasing a recent project.
This guide provides a comprehensive walkthrough on How To Post Photos on LinkedIn, offering best practices for image selection, optimization, and utilizing scheduling tools like Planable for efficient content management.
Optimizing Images for LinkedIn
Before diving into posting, ensure your images meet LinkedIn’s requirements to avoid blurry or awkwardly cropped visuals.
Image Size and Resolution
Adhering to recommended dimensions ensures your photos display correctly:
- Single or Multi-Image Posts: 1080 x 1080 pixels (square) or 1920 x 1080 pixels (landscape).
- Article Featured Images: 1200 x 644 pixels.
- Carousel Posts (PDF): 1080 x 1080 pixels or 1920 x 1080 pixels.
Pro Tip: Prioritize high-resolution images (at least 552 pixels wide) to maintain clarity. The first uploaded image dictates the display layout for subsequent images.
Posting Photos on LinkedIn: A Step-by-Step Process
Uploading Your Images
- Locate the share box at the top of your LinkedIn homepage.
- Click the “Add media” icon (small photo icon).
- Upload images from your computer (up to 20 images per post) or use drag-and-drop functionality.
Editing and Optimizing
- Edit: Crop, straighten, and apply filters to enhance your visuals.
- Tag: Link relevant individuals or organizations to expand your post’s reach.
- Alt Text: Add descriptive alt text for accessibility (screen readers) and SEO.
Crafting Your Caption and Hashtags
Write a compelling caption that complements your visuals. Utilize relevant hashtags (3-5) to increase discoverability.
Publishing or Scheduling
- Click “Next” to review your post.
- Adjust privacy settings and commenting options.
- Click “Post” to publish immediately or use the clock icon to schedule for later.
alt text: Screenshot of LinkedIn's scheduling options for posts, allowing users to choose a specific date and time for publishing.
Note: LinkedIn’s mobile app follows a similar process for posting multiple photos.
Streamlining LinkedIn Posting with Planable
Planable offers a robust platform for scheduling, managing, and collaborating on LinkedIn content.
Key Features
- Multiple Account Management: Organize and manage multiple LinkedIn accounts within a single workspace.
- Media Library: Store and reuse visual assets efficiently.
- Image Editing: Crop, adjust, and apply filters directly within Planable.
- AI-Powered Caption Generator: Overcome writer’s block and generate engaging captions.
- Content Calendar: Visualize and schedule posts for optimal timing.
Choosing Between Multiple Photos and PDF Carousel Posts
- Multiple Photos: Ideal for visual storytelling and showcasing various aspects of a topic (up to 20 images).
- PDF Carousel Posts: Suitable for in-depth content like presentations, reports, or guides (up to 300 pages).
Conclusion
Mastering the art of posting photos on LinkedIn is crucial for maximizing engagement. By following these guidelines and leveraging tools like Planable, you can elevate your LinkedIn presence and connect with your audience effectively. Experiment with different visual formats to discover what resonates best with your followers.
